The value of Having Your Domain Name
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"Do you really need to have your own domain
name?" The answer is "YES!".
If you upload your site to a free web hosting service,
the only company who benefits is that free web hosting company - why
else do they want you to host with them! The last person who benefits
is you. There are a several reasons why having your own domain
name is a necessity if you want to succeed! |
When you have your own domain name, the address of your web site will
be of the form www.yourdomainname.com.
If your site is on a free server, your website address will be something
similar to www.afreehostcompany.com/yoursite.
Which of these two reflect a professional business?
Wonder what address your visitors/customers are going to remember? |
When you have purchased your domain name,
you can have multiple email aliases support@yourdomainname.com
or sales@yourdomainname.com.
By having specific email addresses for different departments it makes
it easier for emails to be directed to those areas it is being address
to & it has the bonus of giving the illusion to your customers
{if it isn't} that yours is a large, established company with whom
it is safe to do business.
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If people can't find your site just think of the amount of traffic
that you will lose!
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Search engines give a lot of importance to the home page of your domain.
This means that a home page of your domain will often rank
higher for a particular keyword than any other page on your
site.
So when you use a free hosting service, your index.html page is the
home page of your site, but not of the domain.
Therefore your site will find it very difficult to make it to the
top 20 or so, certainly not the top 10! |
Some search engines refuse to spider web sites which are hosted by
free web hosts. Worse still, you will find it very difficult to get
it listed in a major directory like Yahoo! (Although Yahoo will never
admit that it won't add a commercial site which is hosted by one of
the free web hosts) It will be a miracle if you can get your site
listed by Yahoo! Listing your site with Yahoo! is difficult enough
even when you have your own domain. Don't make your task more difficult
than what it needs to be. |
The secret to making money with your website is to create a reliable
& creditable website for your customers. Buying your own domain
name is the first step towards this goal & makes your customers
feel that they are dealing with an established business, rather than
some cheap backyard operator. |
If you don't have a domain name, for a small $20/ year fee that
you pay is minimal investment compared to the benefits that you
can receive. Check prices and the availability of domain names and
register new domains at viking-computers |